You Can Sell Book Summary | Part 1

Selling is a win-win or lose-lose game. When we try to sell something to someone, then we try to provide some value, benefits, profits or solution to the person, in exchange of money, time or some value. If we are not doing this then it is not called ethical selling. So, at that point in time the sales person fails to close the deal. If anyhow he manages to close that deal by convincing the customer or does the same forcefully, then the customer buys at that point in frustration but in future he or she never buys from the same person again. This is called lose-lose situation in selling.

At the other hand, if the salesman manages to deliver good value or benefits to its customer, then the deal gets closed at that point and moreover the same customer loves to buy again from the same seller again in future, repeatedly and remains a loyal customer. Both the seller and buyer parties gets benefited by this practice. Hence, this is called win-win situation in selling.